Pepperoni Palace, York (www.pepperonipalace.co.uk)
“Now, we get more orders through our website than through just-eat these days. Also, as the money is instantly credited to our account, we have access to quick cash which is a big plus in this business”
Traditionally takeaways depended on flyer distribution and yellow page advertising to generate telephone orders. But with the explosion of the internet in the last decade, the game has significantly shifted.
Like other Pizza takeaways, Pepperoni Palace also relied on shared services like Just-eat and Hungryhouse for online sales. While shared platforms give them quick visibility and access to customers, the commission paid out becomes substantial and this squeezes the margins. On top of this, these services charge admin fees and other sundry overheads which erode the margin seven further. Even worse, they settle the accounts every 14 days making the cash flow situation difficult for many owners.
Given all this, having a self-owned and operated online website or presence has become mandatory for takeaways like Pepperoni Palace. Not having one is really akin to running your business on someone else’s terms.
These factors made Mr.Sukru, the owner of Pepperoni Palace look for an online ordering system for takeaways. He started evaluating various options and eventually zeroed in on eTakeaway Max. Sukru says – “I chose eTakeawaymax after a detailed evaluation of the various food ordering solutions on the market. I particularly liked their superior designs, very flexible ordering options, mobile accessibility and the ability to create coupons and implement loyalty points. It is a fantastic solution that comes at a very reasonable price. We offered 20% discount on orders through our website for the first 3 months and now we are offering 10% exclusive discount on orders through pepperonipalace.co.uk. Now, we get more orders through our website than through just-eat these days. Also, as the money is instantly credited to our account, we have access to quick cash which is a big plus in this business”.
“I would recommend eTakeaway Max to each and every takeaway that is serious about its business. When it is slow now we are able to quickly launch a campaign through SMS and email generate orders at the press of a button really which was not possible. Earlier we had to wonder what to do as with flyer campaigns etc the turnaround was long making it unviable for quick or rapid campaigns”, he added.