The restaurant industry is one of the hardest to hit by the COVID-19 pandemic. The closures to contain the coronavirus proved damaging. Now, the situation is, even after the lifting of lockdown, the people are still in fear of COVID-19 and hesitant to dine-in seated restaurants. Dining out is a social activity and with the social distancing norms in place, the restaurant industry is thinking about how to get past this obstacle.
As of December 20, 2020, the percentage of seated restaurant diners in the UK was around 44.5 percent lower than the last year’s figures. The adoption of technology and a new marketing approach is what kept many restaurants afloat during the COVID-19 pandemic. Restaurants will need to embrace the new restaurant trends and restaurant marketing strategy to keep up with the rapidly changing industry.
Now that we have entered in 2021, it is clear that ordinary will not cut it! With the evolving consumer preferences, the restaurant leaders must adapt to new trends and technology to thrive. In doing so, restaurants must swiftly adapt both fronts- and back-of-the-house to meet the customers’ needs – whatever they want, whenever and wherever they want. According to the National Restaurant Association’s Restaurant Industry 2030 Report, there are 10 possible disruptors identified by the futurists at Foresight Alliance that could heavily influence the restaurant industry. This list includes virtual restaurants and ghost kitchens, takeaways and restaurants software tech, robotics, autonomous vehicles, medical meals based on DNA testing, etc.
Here we are going to discuss one such disruptor that could become a significant future restaurant trend
i.e. DNA Diet. In the next decade, technology and robotics will be commonplace in the restaurant industry. Despite that succeeding will still largely depend upon the food menus and service. It is because growth in the restaurant industry in the past several decades has been driven by consumers’ need for high-quality food, service, and convenience. There is no doubt; these will still be drivers and catalysts for further expansion.
Can DNA Diets Revolutionize the Restaurant & Food Industry?
We are in the age of personalized nutrition where technology and science play a vital role in dictating what food or diet is right for us – to maintain overall health and fitness as well. With the emergence of Nutrigenomics, many researchers, microbiologists, and dieticians agree that one diet does not suit all. According to Kenneth R. Pelletier, author of Change Your Genes, Change Your Life, our genes are nothing but fluid and dynamic – which depends a lot on our diet, exercise, and other lifestyle choices.
Traditionally, DNA diet testing for personalized nutrition, which was once reserved for specific medical or allergy issues now become common among people to find the right diet based on genes. DNA test kits have gained popularity among consumers. The desire of becoming healthier is a huge driver of this DNA diet trend in restaurants and the food industry. DNA-based personalized diets piquing the interest of scientists, dieters, and athletes. According to the Restaurant Industry 2030 Report, Doctors may prescribe such meals as medical meals as the incidence of lifestyle diseases such as heart disease, obesity, and Type 2 Diabetes are rising.
The DNA-based diets can be used in a weight loss plan. Many DNA testing companies encourage DNA testing to reveal information about the body’s ability to process macronutrients and used to create effective weight loss diets.
Let us find out more about the DNA-based diets and if we can decide, which food or meal is best suited, based on DNA testing.
What is a DNA Diet?
DNA-based diets are personalized nutritional recommendations that are based on the genetic makeup of an individual. Nutrigenomics is the study of the interaction between nutrition, genes, and health. This scientific study explains that the variation in gene sequencing makes individuals respond differently from others to the foods, beverages, supplements, and drinks they consume. Every individual has different body processing including how the body process different foods. Based on that researchers studied investigated DNA and how it can be used to create personalized diets to different individuals.
Can you decide which Food is best from DNA?
According to Nutrigenetics expert Ahmed El-Sohemy, One-Size-Fits-All is an ineffective approach to optimal nutrition. People respond differently to the same food. With the understanding of genetic differences, DNA testing can reveal nutrient metabolism, cardiometabolic health, food intolerances, eating habits, and physical activities. According to him, DNA-based dietary interventions can improve nutritional recommendations.
In short, you will know your genetic diet type, which vitamins you need, your cholesterol level, if you are lactose intolerance and much more. If you are healthy and free from high cholesterol and high blood pressure, the DNA tests may suggest maintaining a balanced diet – full of protein, carbohydrates, fat, and dietary fibers.
If the DNA test reveals elevated blood sugar, having a low-carb diet can lower the risk of heart disease and fight metabolic syndromes. Similarly, for elevated LDL cholesterol levels or decreased HDL cholesterol levels, the DNA test might recommend low-fat diets. Similarly, DNA tests can recommend personalized diets for gluten sensitive and lactose intolerant individuals.
It can therefore be concluded that the old diet cliché – calories in and calories out is being replaced by personalized DNA-based diets and nutritional recommendations. Even the scientific researchers who study the interaction between genes and food agree that one-diet-doesn’t-suit-all. Besides, people love food, even if they have medical conditions. The DNA-based nutritional recommendations can make it easier for people to eat appropriate food based on health conditions especially if it means avoiding allergens, lactose, sugar, and sodium.
Besides, people have become more concerned about their health and immunity since the COVID-19 pandemic outbreak. As per research from FMCG Gurus, nearly, 60 percent of people become conscious about their health and fitness since the pandemic outbreak. It is a matter of time when people will be looking forward to personalized nutritional meals when dining at restaurants. DNA-based diets based on “Nutrigenomics” is going to be the next big thing in the food and restaurant industry where everyone is concerned about health and fitness.