Restaurant Advertisement is always a challenge for restaurateurs. Managing and operating a restaurant business is one thing, but staying ahead of the competition is a different field.
Given the fierce competition inside the Restaurant Industry, it is no wonder that restaurateurs are constantly looking for ways and means on how they will deliver their concept to their customers. And with the current situation, it is important that whichever option they choose, it’ll do its job and advertise the restaurant business well.
With all the platforms and channels easily available, it is crucial to know what will work for your restaurant business. The Restaurant Advertisement idea that you’ll select should be compatible to your restaurant concept and to your customer base demographic. And with advertising, it is always wise to go back to basics and start working your way around it. Here are the basic yet clever advertisement ideas for you to check out.
RESTAURANT ADVERTISEMENT IDEAS
BE PRESENT ONLINE
As cliché as it may, having a good and strong presence online will definitely benefit your restaurant business. Restaurant Advertisements nowadays are done online, and if you haven’t started transitioning online, it’ll hurt your restaurant business.
There are different ways on how to make a good online reputation, one of the most effective would be blogging. Through blogging you’ll be able to discuss different relevant topics about the Restaurant Industry, current events, and stories which your customers will find interesting.
Just keep in mind that starting a blog shouldn’t be complicated and better to keep as simple as possible. As long as it’s staying true to its goals which is to encourage engagement with your customers and building a community for your restaurant business, your blog will do great.
LIST YOUR RESTAURANT ONLINE
We’ve already entered the Digital Era and modern customers already started depending on search engines and the web in general for their basic needs. With this development, it is time for you as a restaurateur to take advantage and list your restaurant business to every local listing online.
Restaurant Advertisement will only be called effective if it reaches a certain group of people, and if you’ve listed your restaurant business online, chances of your restaurant business being acknowledged will be huge.
Also think of the number of customers that will look into sites like Google and Yelp for their restaurant choices and will base their decision on what they will find on such websites. Stay ahead of the game by being present to useful sites and maintaining a good reputation on it.
MAXIMIZE SOCIAL MEDIA ADS
Even though it’s still fairly new compared to other Restaurant Advertisement ideas, Social Media Ads are treated as one of the basics your restaurant business should have if you want to kill it with your advertising and marketing.
Having a social media handle is just the first step on conquering Social Media Marketing. If you want to guarantee reach and exposure for your restaurant business, make sure you maximize this option given by these top social media platforms.
The number of customers flocking around social media should not be taken lightly. So start using that hashtag properly, boosting that post, and creating sponsored-ads.
START WITH GEO-TARGETED ADS
Customers will always be looking for convenience, and with the current situation, they will always look for establishments that are closer to their homes or located within their community. Make the most out of your investment with this Restaurant Advertising idea, by making certain that your ads are only reaching users within a certain community or city. This helps you eliminate non-relevant clicks that costs you.
The top online platforms such as Facebook, Instagram, and Google already started offering location targeting Ads for free or at minimum cost.
OPTIMIZE YOUR WEBSITE
Your ranking and positioning online is important. No matter how good your reputation is, or how great your food is, it won’t matter if customers won’t be able to see your restaurant business if they search for it. For example, if you’re offering the best pasta in town, but you don’t optimize your website aligned with it, customers won’t be able to identify you because your restaurant business is not coming out of the searches when they search “the best pasta in town”.
SEO is an important factor if you want to stay ahead of the Restaurant Advertisement game. And the good thing is that you don’t have to do it all by yourself, you can hire a specialist to focus and monitor this factor for you. Of course, you must have an impressive takeaway website design.
MONITOR YOUR ACCOUNTS ONLINE
Knowing what others are saying about your restaurant business is vital for every advertisement and marketing idea. This is also to see what Restaurant Advertisement idea is working and what’s not.
You also have the chance to look into the online reviews of your customers and engage with them by responding to them. Regardless if it’s a good or bad review, this is one way to let your customers know that you value their feedback.
REACH OUT THROUGH EMAIL MARKETING
Email Marketing is vital for Restaurant Advertisement. Emails are part of your customers’ life and if you want to be part of their life also, you have to be present on something they’re checking out everyday.
Social Media aside, Emails are still as effective. Market your restaurant business by sending promos, menus, and updates to their email. It should not always look like you’re about to sell something, sending out quality contents shall help you increase engagement with your customers.
PROVIDE LOYALTY AND REWARD PROGRAMS
Word of mouth is still one of the most effective ideas of Restaurant Advertisement. If you managed to build a community out of your customer base, rest assured that these loyal customers will help you with your advertisement.
In order to win more customers, it is advisable for you to launch loyalty and reward programs. This will leave the impression that you appreciate their loyalty to your band and this will give them a good experience that they will share with their own circle.
GIVE OUT PROMOTIONS AND SPECIALS
Offering something of value never gets old when it comes to Restaurant Advertisement. Customers will surely come running to your restaurant if you provide discounts and promos, this will help you to gather tons of exposure as well.
RUN ONLINE CHALLENGE AND CONTESTS
Keeping your customers engaged with you and enticing your potential customers by prizes will surely help your business. This Restaurant Advertisement scheme, if done effectively, increases online engagement, encourages customers to subscribe and follow your accounts, build awareness for your brand, and with all of these, increase in sales is surely to follow.
UTILIZE USER GENERATED CONTENT
Just like online reviews, these types of contents will appeal to your potential customers well. It’s like your existing customers are doing the marketing for you, and always remember that people always trust and value other people’s opinion about something more than anything else.
TRY INFLUENCER MARKETING
Partnering with a certain individual who has a good influence on your community will surely back up your Restaurant Advertisement. Take advantage of their massive following and use it to reach and appeal to their followers and grow your customer base.
It also raises the awareness for your brand since one post from a relevant influencer will surely be seen by potential customers.
ORGANIZE LOCAL EVENTS
Joining local events is one way to put your brand out in the market. And with the current situation, restrictions for outdoor and social gatherings are being implemented, it’ll be hard for a restaurateur to organize one.
To be able to be heard by your local community, you can use technology for this Restaurant Advertisement idea. Plan and organize an online event and workshop that have significance and relevance with your brand and local community.
SHOW OFF YOUR STAFF
Highlighting your staff shows that you appreciate the hard work of your staff. It’ll amplify your restaurant’s voice to your customers. Giving them a platform to show their best qualities will boost your reputation as a business and as a brand. Through this, your customers will surely take notice of your restaurant business.
Some of this may or may not work with your concept, or you may find it hard to align your goals to some of the mentioned platforms, but let these tips serve as your guidelines to your Restaurant Advertisement journey.