In this time where food delivery and takeaway service is at its peak, takeaway food boxes and other restaurant food packaging is one of the essentials to keep your business thriving. No matter how takeaway-friendly your offerings are, if your packaging won’t serve its purpose in keeping the safety and preserving the quality of your food item, then you’ll fail to deliver the customer service that you want. After all, no one wants to receive soggy fries and a cold burger.
Takeaway food boxes are among the tools that restaurants with food delivery services utilize to keep the customers and the team safe. It also helps to increase brand awareness for your restaurant and takeaway brand as research shows that 10% of consumers consider packaging as important as the brand itself.
Read along as this article talks about the factors that will affect your decision in choosing one and the importance of knowing and selecting the best food delivery box for your meal delivery service.
WHAT ARE THE FACTORS THAT WILL AFFECT YOUR CHOICE FOR TAKEAWAY FOOD BOXES
As a restaurateur, you should always aim to deliver only your best work. With takeaway meal options for delivery, it’s always expected that it won’t be consumed for a length of time, this waiting time dramatically affects the quality of food and service you offer. That’s why it is important to know what type of takeaway food box will be suitable for your products.
MATERIAL AVAILABLE AND ITS COST
Ever wondered how Chinese takeaways are always good even though they’re just using takeaway food boxes? Or how much it cost for Italian restaurants to serve their pasta in its perfect quality properly? Or how Indian food is being packed?
Here are basic guidelines of the materials available for your takeaway food boxes if you plan to have online food delivery and takeaway services.
- Eco-friendly material. Sustainable materials such as bioplastics create a good impact on your restaurant and takeaway business. Customers are now more conscious of the materials they’re using and knowing that you’re using a material that will positively impact the environment is a huge help.
- Cardboard/Paper. This material has already proven itself to the market as most, if not all, of pizza deliveries, utilize this type of material. It is cost-effective, easy to customize according to your branding, and compostable food packaging. Corrugated boxes help with heat insulation and temperature regulation, which prevents from making the food items soggy.
- Plastic. Though it is the most available disposable material for takeaway food boxes, consider that this type of material is not helping in preserving the quality of your food item at the same time it’s also not environmentally friendly. It may be a good packaging for a selection of fruit though.
- Aluminum. Perfect for burritos and sandwiches because it helps trap the heat well, durable, and sealable. Things to look out for are that it’s not microwave-friendly and a bit expensive than other material.
SAFETY AND HEALTH CONCERNS
The pandemic caused some changes in the consumers’ spending habits and behaviour, one of these is that consumers are now more sensible about the products they consume. But then, no one will say no to fresh produce and the best chef in town so takeaway businesses are very handy this time.
Restaurant owners like you just have to be mindful of the food containers . Usage of disposable and suitable utensils are seen to be effective in improving the quality of takeaway food boxes.
It is also ideal for adding tamper-evident labels, or tamper-proof boxes for deliveries to ensure that there’s no spill and contamination during the travel of foods. Make sure to provide proper instructions to your customers on how to prepare your takeaway food item properly.
Of course, this is given that you’ve properly implemented proper health and safety protocols during the food handling and food preparation process.
FOOD BOXES AND PACKAGING TRENDS
Having a great insight into what is popular to your customers is important to any business. Your takeaway food boxes play an important role not just with the quality of the food you’re delivering to your customers, but also into your marketing.
Here are some of the trends that you might want to consider in selecting the best takeaway food box for your restaurant and takeaway business:
- Minimalist Design Packaging
- Sustainable Packaging
- Convenient Packaging
- Personalized Packaging
WHAT IS THE IMPORTANCE OF USING QUALITY TAKEAWAY FOOD BOXES
No one can stress it enough on how important good packaging is for a takeaway business. It upholds your food item’s quality, helps with your marketing, and even reflects your business’ values. It represents your whole business to your customers. Here are the main reasons why utilizing a high-quality takeaway food box is important.
SUPPORTS YOUR BRANDING
There are times that packaging is considered more important compared to branding. It is the primary touchpoint for your takeaway businesses; that’s why it is important to take it as an opportunity to communicate your brand to your customers using your food boxes. The first impression is important.
Considering that your packaging would be the first physical interaction of your customers with your services, securing a good first impression will surely benefit you.
KEEPS YOUR FOOD ITEMS FROM CROSS-CONTAMINATION
According to a study, the risk of transmitting COVID 19 through food packaging is less likely, it is still important to use proper takeaway food boxes. This is to secure your food items from other contamination that might affect your service quality.
HELP DRIVES CUSTOMER LOYALTY
Personalized takeaway food boxes help increase customer’s interest and retention with your brand. It is observed that there’s a 30% higher interest from customers with brands that took their time with their packaging compared to those who didn’t think it through. Increase in customer loyalty leads to a boost in food sales as well.
Take this opportunity to maximize the potential your takeaway food boxes have. It helps to position your business on where you would like to position it to the market, increase sales, and drive customer loyalty for your takeaway. These are just some of the benefits that will positively impact your takeaway business should you decide to utilize a quality takeaway food box.
Are you still trying to set up your takeaway business? Let’s talk, and we’ll help you out.