Everything is going well for your restaurant business. In your marketing efforts, results are being delivered, and ROI is being earned. All of a sudden, it isn’t. Exactly what went wrong? Is there a way you can begin to move forward again?
A plateau is the most straightforward explanation. As you climb, you now find yourself on a flat surface. Growing your business means finding a way to go in a new direction. Fortunately, if you know why your business is stagnating, there are simple things you can do to fix it.
Read along to know more about how to survive a business plateau. Who knows, the change of path you’re looking for might just be under your nose.
Grow Your Restaurant Business – Survive a Business Plateau
What is the reason why your business isn’t growing? First, define the direction your business should be heading, and where it should be going from there.
Businesses, especially in the Restaurant Industry, are subject to plateauing in several ways. In general, these are the most prevalent:
- Prospect Generation
- Website Usage
- Engaging the Audience
- Acquiring New Customers
- Online Conversion
Monitoring your marketing results will help you to determine where your effectiveness is lacking. Here’s your chance to change that. If you wish to create tracked links, you might consider using a marketing platform.
It is also possible to track your marketing efforts using tools like Google Analytics and Facebook pixels. Focus on the areas that need improvement as you narrow your results.
For instance, if your website traffic is high but your social engagement is low, it might make sense to improve that aspect of your business.
Do you rely on qualified leads to keep your restaurant business going? In this case, a plateau in lead generation can be a serious issue. To counteract the slowdown, you need to work on your lead generation and improve this process for your restaurant.
Engagement on social media can be achieved with targeted campaigns and personal interaction. You will be able to attract more leads if you are more targeted in your social media marketing.
To get people’s email addresses, devise a simple lead magnet that will appeal to their interests. Consider creating a tutorial, a template, or even an eBook to share with potential leads. Dedicated landing pages are key to making your offer successful.
Don’t limit the call to action to the pages where you promote offers – put them on all pages of your website. Make it appear that a signup form or contact form is the best way to get visitors to contact you.
You need to reach out to prospects who are interested in your business. It is possible to turn them into paying customers as soon as they join your mailing list.
As you review your marketing statistics, you discover that your website traffic has dropped. Are there any things you can do to help things move along again?
Consider doing an audit of your website to identify improvement opportunities. It might be helpful to perform an SEO update and ensure that every page is optimized for a specific keyword.
To reap the most benefit from keywords, make sure that you use them in your titles, headings, and subheadings, as well as in all image tags.
Don’t forget to always double-check your information for accuracy and relevancy. To keep the engagement high, your customers must find something relevant about them on your website or blog. Promoting your blog posts on social media can help you increase your blogging frequency.
Try featuring a blog about DIY mocktails, or organize alive on your social media app to show how you’re handling the re-opening for physical indoor dining. It is your responsibility to create a bridge that will keep consumers connected to your brand.
You can do a lot to draw traffic to your website, but you will have to maintain its visibility by updating it periodically. This applies to your table service app, too.
Engaging the Audience
When you get fewer blog comments, shares on social media, and phone calls, this indicates a lack of audience engagement. But how can you keep the engagement high for your business?
Social media should be used regularly to share content. Sharing your blog posts, curating industry publications, and offering special offers for your followers are just a few ways to be helpful.
Encourage audience participation by making a call to action and utilizing relevant hashtags. You will not be able to get what you want from your followers unless you let them know
Send out a newsletter or series of emails every month when you have an email list. Your engagement and authority will increase if you provide your audience with useful information and tips.
Engaging your followers requires regular posting. Ignoring your social media page won’t get you the clicks, comments, and shares that you desire.
Acquiring New Customers
Your new customer acquisition has slowed, perhaps that’s the reason why your business has been slow. Here are some things you can do to attract customers if that’s the case:
- Begin an incentive program to encourage your existing customers to refer their friends and family.
- Verify that your online listings are the same. It’s common for local business owners to have more listings than they realize. If these listings are not standardized, they become less visible online.
- Don’t forget to include your location on your Facebook profile so customers can find you.
- Create unique hashtags to use on social media to promote local events that you host with other local businesses.
It is possible to reach new customers with all of these approaches, as well as get them into your restaurant.
There might be a lot of leads and clicks, but unless the traffic you attract converts, your efforts will go to waste. Is there a way to make it work? Try out these practical ideas and apply them to your management.
- Ensure that your landing pages and advertisements include updated words, images, and CTAs.
- Make it easy for customers to write reviews on websites like Facebook, Yelp, or Google. Be responsive to reviews, both positive and negative.
- To make your offers more effective, create separate landing pages for each.
- Display testimonials from your customers. Customers’ video testimonials can add a lot of credibility to your website.
By following these suggestions, you can overcome any objections that may arise, which will result in higher conversions.
The best marketers sometimes make mistakes. As such, hitting a plateau shouldn’t discourage you. If you want your business to move forward, take some time to evaluate your results and then take action like the ones offered here.