Trying to find the best restaurant logo that will represent your restaurant brand is not an easy task for the restaurateurs. It strengthens the message of your brand and acts as an illustrated symbol that represents your brand across multiple marketing platforms.
Restaurant logo allows easier differentiation and identification of a brand as it is treated as the face of the brand and it should communicate a little bit of experience and lifestyle related to the brand.
In this article, we’ve gathered different restaurant logo details that every restaurateur should know in order to use this tool in its highest potential.
A restaurant logo is an important marketing tool and it’s main purpose is to tell a story, communicate it to the customers in the most engaging way possible. It utilizes every factor available such as colors, shapes, text type, and unique materials.
Presenting a good restaurant logo reflects how good your restaurant brand is. This is commonly the first touchpoint of your customers with your restaurant, thus it must give them a good impression even though they have yet to try your food and service.
One quality of an effective restaurant logo is that it can stir the curiosity out of the customers. It must incite them to respond in a way that’ll be favorable for your restaurant brand.
MAIN ELEMENTS OF A GOOD RESTAURANT LOGO
In order to produce a quality restaurant logo, you must learn the elements that affect its effectiveness.
Remember that there’s a psychology behind colors. Aside from the fact that restaurant logos must associate its color to the restaurant brand that it’s representing, it should also know what are the effects of the colors to the customers subconscious mind.
Take for example, the blue color represents cool, sea, and water, while red gives the idea of fire, fierce, and intensity. While knowing this is helpful, keep in mind that inside the Restaurant Industry it is preferred to use colors that represent the food itself.
Another thing to keep in check is cultural appropriation. Make sure your restaurant logo designer conducted a good research about the country, region, or city, where the logo will be placed. This is to know what’s the best color and harmonization to use.
Keep the text of your restaurant logo simple, clean, and easy to read. Customers should not have a hard time distinguishing what part is the text or what’s the message being relayed by your logo.
Also, keeping your font style simple would benefit your marketing should you decide to print out your logo on napkins and tablecloths because the design will be straightforward and there’s no need to sacrifice details when printing.
Shapes and Sizes
The goal for restaurant logos is that it will be flexible enough to be printed in any sizes available without losing its quality, readability, and other details of the original design. Eliminating negative space is needed for the logo and its message to stay as the focus of the whole tool.
It is better to stick into simpler and classic shapes which are recognized by almost everyone.
TIPS TO CONSIDER WHEN DESIGNING A RESTAURANT LOGO
There are many factors that affect the process of creating a restaurant logo. It surely is not the easiest task, but here’s a guide on how to thread your way in making a success out of your restaurant logo:
SIMPLICITY IS THE KEY
A complicated design might end up being too complicated and confusing for your customers. A simple and easy to understand restaurant logo always wins as it communicates well with a wide variety of customers. Take your time to develop a simple design that aligns with your brands and is also easy to recognize.
MAKE IT A STORYTELLER
The challenge of putting the littlest details to it yet it should tell a story might end up worrying you and the designer, but an effective restaurant logo gives life to the story of the restaurant brand. It may not tell the whole story, it should give the customers an idea on what the story is about.
And by the time that they’ll know about the whole story, it should be easy for your customers to associate your logo with the story.
MUST HAVE AN EDGE
Strong competition inside the restaurant industry is always present. It pushes the restaurateurs to be more innovative and creative in finding ways on how they would be different to the others. This goes for your restaurant logo as well.
It should have something that other customers won’t be able to find at another restaurant brand. A distinct personality that reflects the lifestyle, service, and product of the restaurant.
This means that your restaurant logo should be balanced. The elements, especially the shapes should be used and placed properly in order to produce a logo that’s easy to understand and recognize.
There’s no harm if you decide to mix and match the shapes of different sizes, just remember to control the space being used throughout the logo.
MAKE IT ICONIC, NOT SYMBOLIC
It’s a fad that needs to be gone. Restaurant logo doesn’t need to be a symbol. If you can design a symbol for your brand, it’s helpful, but if you can’t, there’s no need to worry. You can even use your restaurant’s name for your logo. Just make sure that the text type and design will still be easy to understand.
USE THE COLORS THAT REPRESENTS YOUR BRAND
If your brand is composed of different colors, make sure to harmonize those colors properly in order to maintain the readability of your restaurant logo. Understand the psychology behind colors and know what are the appropriate colors that represent not just your restaurant’s brand, but also its philosophy and culture. It needs to look good on your restaurant and takeaway ordering app, too.
Restaurateurs know how important a restaurant logo, and how hard it is to produce a design that’s both aesthetically pleasing and functional. That’s why others are willing to invest more for their restaurant logos in order to achieve both of the categories with the help of an expert. But if you don’t have a huge budget but you have time to spare, there are websites which allow you to create your own logo online.
As the saying often goes, people eat with their eyes. It is important to have a restaurant logo that would capture the customers visually, and something that would constantly remind them about your restaurant even without the food and service.