If you’re not planning well enough for your content ideas to improve your restaurant’s social media presence, then you’re planning to stay out of the competition. Now that the battle for restaurant marketing is staged on different social media channels, your social media posts must be creative yet relevant for your target audience.
One way to ensure that you’re at the top of the game is to consistently give your customers high-quality content that will keep them interested and engaged with your restaurant brand. But since everyone’s already trying to pivot their marketing efforts towards social media platforms, finding content ideas that will stand out might be challenging for you.
Read along to learn how you can provide unlimited high-quality content ideas that are both informative and entertaining for your potential customers.
Tips in Finding Content Ideas to Improve Your Restaurant’s Social Media Marketing
Though most of your restaurant marketing decisions are based on the data that you’ve gathered about your customers and other social media users with the help of some tools like Google Analytics, creating new restaurant marketing strategies is still considered a gamble.
Customer’s behaviour and preferences are always changing, and there are times that you can’t track what’s working for you and what’s not. But worry not, as here are some tips that can help you create content ideas for your restaurant’s social media marketing.
Determine what works best
With social media marketing, though it’s cheap, it’s still a waste if you continue to invest your time and efforts (and money) into social media campaigns that are not working for you. Keep in mind that 88% of consumers are influenced by what they see online.
Set the demographic of your target audience, find out what type of content they usually engage with, which social media platform they usually hang out with, and the ongoing trends that influence their buying decisions.
Once you have all these data, analyze and observe the patterns and traces left by your target audience and start formulating content ideas for your restaurant’s social media marketing strategy.
Keep updated with the competition
Another starting point for you is to check what’s working for your competitors. Observe the social media posts they’re using that are gathering customer engagement are. If you have an idea of what type of content ideas are working for them, you can utilize them to produce content aligned with your brand.
Are they using long-form posts? Are their videos working for them? If yes, there’s a high possibility that it will work for your target audience as well. After all, you consider them a competitor because you target the same customers and offer almost the same service type.
If you continue learning from your competitors, it can be a habit of yours. In the long run, you can independently produce content ideas for your restaurant’s social media marketing.
Utilize necessary tools
Some tools are available online, which can help you peek into the insights of the customers. 77% of customers are now dependent on the internet and opt to search the internet first before going to a particular restaurant. And to provide them with content that’s relevant for them, you have to know what they are thinking, what they are looking for.
Tools such as AnswerThePublic can provide you with what are the customers currently searching for on the internet. It collates the most common questions asked online about a certain topic. For instance, you want to know what the market wants to know about “pizza takeaway,” it’ll show you everything that’s been asked on the internet about the boxed meal.
Since it gathers data according to what’s the type of questions mostly asked, you can have an idea of what they want to know. And now that you have that information, you can tailor your content ideas according to what they’re looking for. You’ll provide them with the answer to their question.
You can generate countless content ideas just by utilizing keywords that are significant to your restaurant and checking out what the consumers want to know about that certain topic.
Incorporate events and holidays
Events and holidays are a great source of content ideas for your restaurant’s social media marketing. What they’re trying to celebrate is certainly relevant for them, so any post or promotion about it will be engaging and interesting for them.
But make sure that you’ll do proper research first to identify the events that will impact your target customers. This way, you can produce social media content that are fun and exciting for your customers, and at the same time, you’re bringing brand retention and recognition to the table.
As you go along with your research, you’ll discover that there’s a themed event for each day. Take this as an advantage and formulate numerous content ideas for your restaurant’s social media strategy.
Providing this type of content helps with your algorithm, enabling you to appear on your follower’s timeline and feed. Simple brand recognition can do you wonders, especially if your social media posts are considered outstanding.
Make sure you don’t forget the special holidays such as Mother’s Day, Valentine’s Day, Halloween, Father’s Day, and Christmas. Content ideas about these holidays will surely generate engagement. Not only that, it’s easy to get user-generated content about your restaurant if you’ve served those customers well over those days.
Involve restaurant staff and employees
Your team can provide you with exceptional content ideas because they are the ones that have a connection with your customers. They are the ones who have an opportunity to observe and see your customers up close, and they are the ones who communicate with your customers.
Through this, they most likely have an idea of what piques your current and potential customers’ interests.
You can also ask them to have “takeovers” on your social media accounts. Takeovers are types of content ideas known to boost customer interest and engagement because customers see real humans, and they feel a better connection with them. It’s a great way to humanize your brand and show your customers your restaurant brand’s authenticity.
You can now start connecting through your social media profiles with your customers better. Remember to establish your tone and character according to your restaurant’s concept.
Through your posts that contain beautiful photos and others, you’re talking to your customers. So you have to make sure that you’re always providing them content that’ll be worth their time.
If you need assistance with your social media content ideas, feel free to reach out to us.