Using different restaurant color schemes for your branding may just seem natural, like it’s just how you always do things. But there’s more to color schemes other than just being part of your restaurant business’ design. It holds a lot of potential that can influence customer’s buying decisions and has an impact on your restaurant and takeaway’s success.
Knowing the importance of color for restaurants and takeaways is an important task that’s often overseen by restaurant owners. Restaurant color schemes are an important part of your operations because they serve more than what you asked for.
The use of color for restaurants and takeaways is all about psychology. Integrating the right restaurant color schemes with your branding and marketing influences the customer’s senses that positively impacts their experience in your restaurant. Just make sure that you’ll study the psychology of colors, and what different color schemes and colors are the best match for your restaurant’s concept.
Join us as we discover the importance of restaurant color schemes, and how to choose and use colors for your restaurant and takeaway properly.
HOW TO CHOOSE THE BEST COLOR FOR YOUR RESTAURANT AND TAKEAWAY?
Knowing which is the best restaurant color or color scheme to use is a great advantage for your business. And if you’re thinking that restaurant interior doesn’t account much these days, who says that the use of restaurant colors are limited for interior? Your logo, restaurant website, marketing materials, and even your packaging can utilize restaurant color schemes to improve customer dining experience.
And with all the colors available, choosing the best color for your restaurant will not be a walk in the park. First, you have to consider the concept and customer experience that you want to deliver for your guests. Colors help to set the ambiance for a restaurant and it helps in managing the expectation of guests on what type of customer dining experience is waiting for them.
Second, consider the size of your material. Whether you’ll use it for your interior design or for your packaging, knowing which restaurant color schemes make a material or space achieve the look and feel that you want is definitely a great advantage for you as a restaurant owner.
Lastly, make sure to use the colors that will always stay in style. Contradicting to other trend tips that you should always consider what’s popular and the current trend for your market, color for restaurants and takeaways is more than that. It should be able to sustain its ability to capture your target audience even if a trend dies down. No one wants to change a color scheme every now and then, aside from that it’s tiring for your part, it also confuses your customers. Plus you don’t to have to keep updating your restaurant online ordering system.
WHY UNDERSTANDING RESTAURANT COLORS IS IMPORTANT?
Colors and color schemes for restaurants are more than just design and aesthetics. An estimated 85% of consumers consider that color is their major driver in buying out of a brand, or buying that specific product itself. It influences customers psychologically without being too salesy and putting pressure on them. Long-term success is secured if you’ll utilize restaurant color schemes properly which improves the overall dining experience of your customers.
Here are some of the points why understanding the psychology behind restaurant colors is important.
- It has an impact on the buying decision of customers.
- It helps improve brand recognition and retention.
- It helps deliver the ambiance and dining experience that you want to serve your customers.
- It positively impacts your restaurant’s sales, when used properly.
- It creates a certain concept for your restaurant establishment.
RESTAURANT COLOR SCHEME: EXPLAINED
There are different color combinations out there and choosing which one would work for your restaurant’s concept would be a challenge. Now here’s an essential guide towards choosing the most effective color scheme for your restaurant.
LIGHT COLOR SCHEME
Colors such as ivory, beige, light gray, pale yellow, and white fall under this category. Proper use of these colors helps a certain space appear bigger than its actual size and gives diners a relaxed and comfortable vibe that’s not ideal if you aim to have a high turnover rate.
STRONG COLOR SCHEME
The right amount of dark colors can provide a romantic and intimate ambiance for your restaurant. That’s why romantic bistros and bars are commonly using this type of color scheme. But too much intensity can lead for people to feel cramped and confined in your restaurant. Just be careful on using colors such as dark green, navy blue, crimson, purple, and brown.
WARM COLOR SCHEME
Also known as the strong appetite stimulants scheme. This is mainly because the visual stimulation they provide increases the level of hunger, comfortability, and energy of people. Just use the perfect combination of red, yellow, and orange if you want a higher turnover rate, because these bright colors exasperate customers leading them not to stay for a long period of time. Fast food and casual dining establishments often use this type of color scheme.
COOL COLOR SCHEME
Green and turquoise are considered part of this color scheme. Cool colors give customers a sense of relaxation and healthier lifestyle. With green in sight, consumers are pushed into thinking that they are eating healthier food as it is often associated with leafy vegetables.
EARTHY COLOR SCHEME
Trendy restaurants and cafes are the most popular types of restaurants that use this type of color scheme. Brown, umber, dark orange, and olive green are some of the colors that provide a welcoming ambiance for customers.
DARK COLOR SCHEME
Since they’re not usually exist naturally in a form of food, these colors are often associated as appetite suppressants. Colors such as black, blue, dark gray, and violet are connected to poisonous or rotten food which are definitely not edible therefore the lessen appetite.
RESTAURANT COLORS: EXPLAINED
Now that you know what are the different restaurant color schemes and how it affects your restaurant and takeaway, here’s a closer look on the typical restaurant color that’s used in modern times.
A conservative color that represents security and trust. Though it makes your food less appetizing, it helps stimulate thirst which is a good thing if you’re running a coffee shop, cafes, bars, seaside restaurants, and nightclubs.
One of the chief food colors that evokes taste buds and stimulates appetite. It’s related to energy and passion which explains why customers are always ready to feast on fast foods, and establishments that want to have high turnover rates.
The other chief food color that when combined with red, is good at grabbing attention. Also great for fast food and fast casual restaurants as vibrant colors such as yellow stimulates uneasiness to people which leaves them with an unrelaxed feeling.
Different shades of oranges gives people a feeling of content leading to less guilt out of their food decisions. It triggers impulse to customers and provides them a feeling of comfort and value on the food or menu items that they ordered. Ice cream shops, casual restaurants, and fast food can use this restaurant color.
Usually used by bakeries, patisseries, and establishments that focus on sweets. Pink is associated with sweet flavors, but has a calming and settling effect to customers. Just make sure to use the correct shade to avoid looking outdated and out of trend.
A color that appeals to healthy and fresh foods. If you want to establish your restaurant as providers of healthy and fresh foods, using green on most of your design would be a great choice.
Most commonly used by coffee shops and cafes as it creates a welcoming and relaxed ambiance. It gives organic vibes that supports stability which is a great selling point for coffee shops.
Aside from giving a relaxed and leisurely feeling, using white in your restaurant helps customers to focus more on the food and service rather than the design of the space – that’s why it’s considered as the most popular accent restaurant color. Establishments such as small restaurants, banquet halls, and event venues use this type of restaurant color.
Its earthy tone makes diners feel more relaxed and settled in a space. It also represents class, sophistication, and maturity in nature. It is ideal to use this restaurant color on your accents, such as curtains, utensils, furniture, and fixtures.
Most popular with bars and contemporary restaurants, because it gives out a simple yet chic feel. It also makes menus more legible when used against white paper.
BEST PRACTICES IN USING RESTAURANT COLOR AND COLOR SCHEMES
Here are some of the most actionable tips about restaurant colors which you can quickly implement on your restaurant and takeaway.
- Determine how many colors you want to utilize on your branding.
- Identify which colors contradict your theme and concept.
- Don’t be bound by rules. Learn to experiment.
- Consider the other factors that’s associated with color such as location, target audience, and décor.
- Establish a primary color in which your brand will be associated with.
- Select a secondary and background color that will compliment your primary color.
WHICH RESTAURANT COLOR SCHEMES WILL YOU CHOOSE?
Now that you know the power colors hold for your restaurant, it is now time to think about how you’ll properly utilize this power to improve your restaurant’s presence. But keep in mind, what may work for others may not work for you, and what may work for you may not work for others. Start on identifying what’s your primary goal for your restaurant business and work on that. Hope this article provided you enough knowledge to use restaurant colors wisely!
Still thinking how to manage and market your restaurant and takeaway business? Let us know your concerns, and we’ll help you out.