Have you ever considered how you will welcome your guests again? Can you assure yourself that the changes you made will ensure you a successful start? In case you’re still not sure, you might look for other ideas, like interior design and lighting ideas for Pubs, Taverns and Restaurants.
The competition to bring back physical foot traffic has been intensifying as the government implemented its third step from the COVID-19 response roadmap, which allows indoor hospitality.
Modern diners are spending 171% more than the week before when pubs and restaurants open their doors for indoor dining. Dining and other social activities indoors are among the most sought-after activities among consumers.
The area where you can focus is on your lighting. It is where you can practice creative freedom while arranging it to serve a bigger purpose for your restaurant business. Remember, your lighting is more than just proving light for your customers.
Lighting plays an important role in restaurant design. It is important that the lighting in your restaurant is correct to create the right ambiance for your guests. Yet why does restaurant lighting matter so much?
Which type of lighting should you choose for your business? Is there technology that makes lighting a restaurant easy? Learn more about this by reading on
Restaurant Lighting 101
In the restaurant and pub industry, the stakes have never been higher. Current bar scene trends are adopted more out of necessity than to stay on top of evolving trends. Even though it may seem challenging, you should avoid becoming swayed by such trends and focus on improving your restaurant by adopting different approaches.
If you own a restaurant or other food business, the lighting in your establishment is crucial. It is critical to create the right ambiance for diners and to encourage them to return.
Study findings suggest that customers’ emotional reactions to an establishment’s lighting can influence their satisfaction with their dining experience. Restaurant lighting is often forgotten or put off until the very end. In any case, it should be equally important as other elements in great restaurant design.
Before you start designing your lighting, you need to determine first what elements could make a difference in its effectiveness. Among these factors are:
- Color scheme – Which color scheme do you use for the interior and concept of your restaurant? Consider choosing a light that will complement the colors you choose. The last thing you want is for your customers to feel dizzy and confused as soon as they enter your pub or restaurant.
- Ambiance – Describe the emotions that you would like diners to feel during the dining experience. It is important to keep in mind that lightning will influence customer behavior. Lighting affects the mood of your guests on an ongoing basis, so you may want to take it easy on it.
- Restaurant type – What are some of the dishes you serve? Would you like to see a high turnover rate at your table? As with seating, lighting also impacts how long customers stay or how quickly they finish.
The Mood in Your Restaurant: Does Lighting Affect It?
It certainly does. It is not a bad idea to experiment with other restaurant bar lighting ideas, but you should consider its implications for your customers. The lighting level of a restaurant or bar can be adjusted based on the mood you want. Simply by changing your lighting, you can either draw customers into your establishment or turn them away.
Use of Bright Lighting
The brighter the light, the more stimulating it is. You can expect your customers to be awake, attentive, and alert as a result. Fast-paced establishments, such as smoothie shops, cafes, or restaurants that cater to families, do well with bright illumination.
Bright lighting is also beneficial to fast-casual restaurants, as it encourages diners to finish their meal more quickly. Consequently, there is a greater turnover rate for tables. A bright overhead light fixture or windows that let in plenty of natural light can provide this lighting.
Use of Low Lighting
Lower lighting can create a relaxed and romantic atmosphere, which encourages customers to stay for longer periods. Picture a candlelit dining experience at a formal restaurant. In this type of setting, there is often overhead lighting with lots of accent lighting.
As a result of the low lighting, customers feel more isolated from other guests in the room, whereas sections of brighter lighting, such as over your dining tables or the bar area, can create an illusion of intimacy.
The ambient lighting should be sufficient, even in environments with low lighting, to allow workers to complete basic tasks comfortably and safely.
Restaurant Lighting: How Can It Help?
From the food, establishment, and accompanying guests, customers should be excited, satisfied, and grateful. As one might imagine, many factors affect a customer’s dining experience, with design elements playing a major role. This is where lighting comes in.
Discover the different benefits lighting can offer your restaurant.
An effective lighting system can boost sales
If used correctly, lighting can positively impact your sales. Proper lighting influences diners to stay longer and enjoy their meal, which in turn should result in a bigger order.
A customer who spends a longer period in an establishment is likely to spend more. The right lighting can also make foods look more appealing, which helps sell products.
A dramatic effect can be achieved by placing lighting in places where it makes bar and food items stand out more prominently.
A good lighting setup can influence the mood
When dining out, modern diners are just accustomed to seeking out different experiences. Nowadays, customers want more time-using, emotional, social dining experiences instead of “fast-paced” dining experiences.
Dining out should be a sensory experience, not just about the food. In general, lighting is designed with your customer in mind, not your business.
It is easier to distinguish your space with appropriate lighting
An appropriate lighting solution should always suit the needs of a restaurant. The waiting areas, dining areas, and bar areas found in restaurants are essential to the operation of the establishment as a whole and the guest experience as well.
Different lighting should be used for different areas based on their purpose. It makes sense to have darker lighting in isolated seating areas of an establishment for an exclusive feel, while brighter lighting in the waiting area will make the establishment feel more welcoming.
Your restaurant will look greater in size, more accommodating, and more welcoming when differentiating specific areas within its walls.
Kitchen efficiency can be improved with effective lighting
Make sure the kitchen lighting accommodates the safety of the staff and food. Getting good food prepared in dimly lit kitchens can be difficult. The kitchen staff must have proper lighting to provide quality food on time and make it look as beautiful as possible.
Adequate lighting contributes to security and safety
Furthermore, lighting plays a vital role in customer safety and employee security. There may be concerns if an emergency occurs in a restaurant since they can often accommodate large crowds.
The exits of a building should be easily accessible during an emergency. When the power goes out, additional backup or emergency lights are needed. It is also a good idea to use outdoor sensory lights in the late hours of the night or early in the morning to discourage intruders.
Top Lighting Ideas for Pubs and Restaurants
Here are ten lighting ideas for restaurants and diners, ranging from the classics to the latest trends. The following points will become clear as we proceed.
Designed to create elegance. Many people see chandeliers as sculptures made of glass that are placed in large homes as statement pieces. A chandelier of any size, however, is perfect for adding a touch of class to an elegant restaurant ambiance.
An industrial chandelier is a great alternative to glass fixtures if your restaurant has a more modern style while offering style and functionality.
Track or Rail Fixtures
Provide direction to the customer. Over the last few years, track fixtures have become increasingly popular, especially in diners. Lights in this category are usually small and come in large numbers, forming a straight or circular pattern on your restaurant’s roof or walls.
Decorative hanging light pendants
No matter the theme of the restaurant, hanging pendants are the most common type of lighting. Pendants have such a variety of sizes, qualities, and heights, which makes them very versatile.
It’s easy to install from the ceiling of your restaurant. This type of functional lighting makes it easy to read your menu and brings attention to your restaurant’s other features since they can easily be placed over countertops, bars, and tables.
Exposed lighting and ceilings
You may want to choose characterful roof fittings for your restaurant if it is an older property. A retro dining experience is enhanced by extractor fans, exposed beams, and pipes, so any ceiling lighting you choose should reflect this.
It is best to complement this natural industrial look with lighting that features exposed wiring. If you want to draw the eye upwards into your space, small hanging pendants are ideal.
Take full advantage of every available natural light source. A popular way to enhance outside light is by installing large windows and glass doors.
Regardless of the size of the establishment, it is important to have access to natural light since it could reduce your operating costs.
Candle and Lamplight
In any restaurant looking to attract couples, candlelight is the ultimate in romantic lighting. Despite its somewhat quaint look, candles can be used in any kind of interior, regardless of their style.
In addition to candlelight, you may want to consider adding task lighting, since candlelight alone isn’t always sufficient. Candles can often be used in complete lighting solutions as they tend to achieve a soft look that is warm and comfortable for romantic evenings.
Accents for walls
You should take advantage of the wall space you have. A diverse lighting scheme is incomplete without wall accents. In a restaurant, wall lights can be used as ambient or accent lighting, just like hanging pendants.
Lighting is essential for any small space as well, as it makes the most of the space you have. It is ideal for illuminating dim corners and overlooked areas. The use of this style allows specific areas to be highlighted, such as a piece of hanging art. Lastly, it’s both simple and maintenance-free.
Put lights on the menu
Attract your guests. Making sure that your menu stands out is vital if you run a restaurant or diner in a busy location. With the help of emotive lighting fixtures, you can create an instant atmosphere that encourages people to take a moment and read your list.
Wall lights are typically the best option for menu lighting. It’s a fixture that is visually striking and will help to catch the attention of passing customers.
Lighting for the outdoors
Put your creativity to work. If you have an outdoor area at your restaurant, you should take advantage of it. During the summer it is popular to dine outdoors, so you should design your lighting scheme accordingly.
It may be worthwhile to consider outdoor lighting options even if you do not have an outdoor eating space. The point is to create an atmosphere that is identifiable to people passing by so that guests will want to visit your place.
Main Kinds of Lighting in the Restaurant Industry
Accent, task, and ambient lighting are the three types of lighting available in the industry. Different lighting pieces can be used to achieve each type of light. Each type is described and its function is explained below.
It is the primary light source in a room and can be provided by natural lighting or artificial lighting. It makes it easier and more comfortable for people to see, move and understand their surroundings.
The use of this kind of lighting allows you to provide your customers or employees with the kind of focus they need to perform important tasks, such as reading a menu and cooking. It can take the form of overhead lighting, fluorescent lighting, or a table lamp on the host stand.
Your space will look more dramatic with it. Using it, you can create focal points for your reception area. A colorful light behind a bar or water fixture can make a space look more welcoming or special. Light can be used to highlight artwork or menu boards because it produces a pleasing glow.
It is possible to categorize light fixtures into different types of lighting. An outdoor patio with lanterns could, for example, be used for accent lighting during the day and for ambient lighting at night, when natural sunlight is reduced.
Bringing Lighting to Your Restaurant Shifts
Make sure you consider the disposition of your establishment when deciding how to light it. What are the hours of operation of your restaurant? You won’t be using the same lighting that a romantic fine-dining restaurant would use if you own a diner or pancake house and make most of your sales early in the morning.
You may find it worthwhile to adjust your lighting if your business serves multiple meals, such as brunch, lunch, or dinner.
Early in the day, meal services should be lit with bright light. Bright light is vital for customers in the morning so they can stay awake and alert, and read the papers while drinking coffee. It is ideal to use natural light for this purpose.
It is recommended that lunchtime services be lit moderately. High lighting levels are particularly useful in fast-food restaurants and convenience stores, because people aren’t sitting down to eat, but simply grabbing a quick snack whenever they get the chance.
Lighting can even make your busiest meal service move even faster by speeding up turnover rates. Keep this in mind if you’d like to keep up with your most busy meal service.
The atmosphere in places that sell most of their food during dinner services is likely to be more relaxed, regardless of whether they’re a casual restaurant or a high-class restaurant.
It’s not uncommon for people to go out to eat at night since they can relax at the end of the day. Providing your guests with a calm environment will encourage them to linger and spend more on food, drinks, and dessert, which will result in a higher profit.
Probably a great deal of time has been spent planning your restaurant concept, including finishings and accents and your design to make your establishment attractive. Perhaps you have an idea how you want your guests to have a positive experience at your place, but are you sure how to make it a reality?
Your experience has taught you that there is far too much on the line for you to simply wing it. Lighting designers serving the industry know that strategically layered light that is paired with the correct intensity and color will enhance the impact of a space and achieve the desired look.
With the right lighting, you can highlight your restaurant’s attention to detail rather than the costs you cut along the way. Proper lighting will convey the unique character of your brand in this increasingly competitive segment, which will keep your brand from being just “yet another” restaurant in the neighborhood.