In an industry as competitive as a restaurant business, it is vital for customers to be able to access information about your restaurant online. According to survey carried out, 97% of people learn more about a company online than anywhere else. (Source: SEO Tribunal)
As more and more consumers are interacting with businesses via local searches and local listings, locally optimizing your business online presence to make it surface for related search queries can lead to more website traffic, leads and conversions. It is therefore necessary to use local SEO to reach out and gain attention of your local audience and boost your restaurant/takeaway growth through more sales.
So what does local search engine optimization (SEO) mean?
Local SEO consists of a number of factors that helps your restaurant business improve your chances to rank locally in search engines. You can use these factors to market your business locally and generate more exposure with customers in the area thus leading to more traffic and conversions which in turn contributes to the profitable growth of your restaurant/takeaway. These include:
Listing your restaurant/takeaway business on Google My Business
Google My Business (GMB) is an important element of local SEO, offering all information of your business a potential customer would require for finding and using your services or visiting your business. A Google My Business listing is what appears at the top right hand side of the page when someone searches for a business name on Google. The GMB profile provides detailed relevant information regarding your business to the person performing the search, from the location of your store, customer reviews to its pictures.
By listing your restaurant or takeaway business on GMB and optimizing every part of it, you can ensure better visibility of your business in local searches and maximize your success with local SEO leading to more sales which can promote restaurant/takeaway growth.
Optimizing your restaurant/takeaway website for local SEO
Making your restaurant website optimized for local SEO can help increase the business to rank high on local searches and gain exposure. Some important elements that need to be added in websites to make it local SEO friendly and attract new customers include:
Optimize websites for conversions. By making it easier for customers to order takeout, make reservations and pay online through your website, you can ensure better leads and more sales.
Update the name, address and phone number (NAP) citations and ensure that the information provided matches up wherever it appears on the website as well as on the web.
Encourage customer reviews and feedbacks and add on web pages and GMB listings as more and more people look to online reviews to choose a business or service.
Make your website optimized for mobile users as 50% of all searches come through mobiles. In a different study, it was revealed that 75% of mobile searches led to an in-store visit within 24hrs.
Research, identify and include local terms in content like blogs, infographics, videos, etc. This can help your website show up in local area searches.
Creating social media engagement
With more and more people spending time on social media, having an effective social media hold has the potential to attract the attention of local audience and bring maximum traffic to your restaurant business. Audience engagement through photos, videos, reviews, etc, with relevant local content on platforms like Facebook, Twitter, Instagram, etc, can increase the chances of your business showing up in local search results thus contributing to local optimization.
By effectively using the above given local SEO strategies, you can boost your restaurant’s local online presence and enable more customers to find your restaurant/takeaway business thus maximizing your opportunities to grow your restaurant.
We at Etakeaway Max can help you boost your restaurant growth by using local SEO.
Contact us at eTakeaway Max to know more.