Though one of the staples in running a restaurant business, mission and vision statements are still often overlooked by restaurant owners. So often missed that sometimes they don’t even know their difference, and what difference they make in a restaurant.
In writing mission and vision statements, one must start by knowing their difference. Mission statement is basically what you get from answering your restaurant’s why, what, and who. Vision statement on the other hand answers the where of your restaurant, on where it aims to position itself on achieving your mission.
Now that you know the difference between mission and vision statements, it is now time to know how to write the right statements for your restaurant business. In this article, you’ll also learn the purpose and importance of mission and vision statements for restaurants and for your own company.
WHAT IS A RESTAURANT MISSION STATEMENT?
A restaurant mission statement, as mentioned, basically answers the why, who, and what of a restaurant. It aims to communicate your restaurant’s integral purpose to those people who haven’t personally encountered your brand yet such as the media, investors, and potential customers.
It is a statement that’s intended to be acted upon. A restaurant mission statement states the purpose of restaurants to its guests and customers. It’s a short statement that acts as the beating heart of a restaurant as it holds the objective and motivation of existence of a company.
WHAT IS A RESTAURANT VISION STATEMENT?
Restaurant vision statements keep restaurants stick to their path or direction. It is a statement that looks into the future and conveys your goals and what you aspire to be in the Restaurant Industry. If written properly, a vision statement can positively impact the entire restaurant staff into staying focused on what they can do to achieve such goals.
Restaurants often treat their vision statements as their roadmap to where they aspire their organization to be. It should be aligned with your business philosophy and goals in order to make it more effective, especially for your own team.
For both mission and vision statements, though there’s no required length and format to it, it is ideal to write short and targeted statements. Also keep in mind that as your restaurant business grows, your company’s goals and objectives may change. Therefore, your mission and vision statements need to be reviewed and revised accordingly.
HOW TO CREATE THE BEST MISSION AND VISION STATEMENTS FOR YOUR RESTAURANT AND TAKEAWAY?
Still can’t figure out where and how to start writing your own mission and vision statements? Here’s a list of some of the best practices that are simple and easy to follow, and start drafting your own statements. But first, here are the questions you need to answer in order to properly align your mission and vision statements with your restaurant.
- What are the goals of my restaurant?
- Who are our target customers?
- How are we planning to serve our customers?
- What are the values that hold the whole company together?
- How do we keep upholding those values throughout the service?
Once you have your answers to those questions, you can now proceed on implementing these best practices in order to make effective mission and vision statements.
KEEP IT SPECIFIC
Restaurants consist of board members, shareholders, investors, managers, employees, and customers. In order for everyone to know their company’s purpose and goals, it is important that they have a specific goal and objective. It can be food related, customer related, or it can cover broader issues.
KEEP IT ACCURATE
How would you expect your staff and customers to take your mission and vision statement by heart if they can’t even understand what you’ve written? Make sure to make a simple and short statement for better retention and recognition. Be concise about your statements and avoid using technical words for better engagement.
KEEP IT ATTAINABLE
Motivate your staff by giving them actionable purposes and goals. Aiming for higher grounds is a good motivator, but if it’s not measurable, smart, actionable, and realistic, it can have opposite effects to the entire restaurant staff and company. But make sure it is still challenging enough to keep the whole company thriving.
MAKE IT CUSTOMER-BASED
If you’re already operating, try making your mission and vision statements based on the expectations of your customers. Listen to their opinions, get feedback from your online food ordering app, and try to see how you can incorporate it to your current operations in order to increase customer engagement.
TRY TO INVOLVE YOUR STAFF AND EMPLOYEES
It is important to discuss your mission and vision statements to your business partners, employees, and shareholders. Why? Mainly because they can provide you a fresh perspective on how they see your restaurant. You also have to make sure that the statement you’ll provide can speak to them the way you want it to.
ALWAYS KEEP AN OPEN MIND
Writing your own mission and vision statements doesn’t end by just merely writing it. You have to ensure that it will be taken by the heart by everyone who you want to communicate it with. Also, if the objectives and goals of your restaurant are already met, it is now time to set another. Don’t be afraid in making changes as it will only show that your restaurant business is growing.
WHAT IS THE IMPORTANCE OF MISSION AND VISION STATEMENTS?
Your restaurant’s mission and vision statements speak differently depending on who’s reading them. It mainly affects you, your staff, and your customers. Here are some of the reasons why these statements are important for restaurants.
- It helps owners to make better business decisions. Through their restaurant mission statement, owners can strategize properly what are the next steps for their company.
- It helps employees to stay engaged, perform better, and motivated as it provides them a sense of ownership for their work.
- It affects the buying decision of customers. Keep in mind that 67% of consumers make their first-time visit or purchase due to the company’s position about an issue.
WHAT IS THE PURPOSE OF MISSION AND VISION STATEMENTS IN A RESTAURANT AND TAKEAWAY?
Operating your company is not an easy task, especially if you’re a restaurateur who’s trying to balance every factor that affects the success of your restaurant. More often, you forgot the bigger picture and tent to micromanage everything. This hurts the operations of your restaurant, and this can affect the performance of your staff. That’s why restaurant mission and vision statements are needed, because it serves as the guide for your daily operations.
- It makes you a better leader. Once you have a firm grasp on your mission and vision statement, you can make sure that every business decision you make serves your bigger purpose.
- It leads you to hire better employees. Competent employees can be made through training, but an employee who shares the same business philosophy and core values as yours are like rare gems and are harder to find. Establishing your mission and vision statements through your hiring process can help you screen your employees properly.
- It gives you an edge to the competition. These statements give you the distinct selling factor that you want your customers to hold on to. It is the one that makes you stand out from the rest of the competition.
RESTAURANT MISSION STATEMENT EXAMPLES
To motivate and inspire you with your mission statement writing, here are some of the known restaurant mission statements that uphold their restaurant’s purpose.
- Our aim is to provide a fun and safe environment where our customers can enjoy good food made with quality ingredients at affordable prices. – McDonalds
- To deliver exceptional Asian dining experiences by building an organization where people are inspired to better their lives. – Panda Express
- We create food we’re proud to serve and deliver it fast, with a smile. – Pizza Hut
- Domino’s is a company of exceptional people on a mission to be the best pizza delivery company in the world. – Domino’s
- To make the most awesome doughnuts on the planet every single day. – Krispy Kreme
RESTAURANT VISION STATEMENT EXAMPLES
Here are some of the goals of restaurants that can help you with your vision statement writing.
- To be the world’s favorite quick-service restaurant. – Dairy Queen
- Proactive, Respect/Win-Win, Growth, Great Operations, Giving. – Panda Express
- Our vision for the future: to be the world’s most loved coffee brand. Whether it’s through our stores, our Express machines, or the beans we sell, we have big growth plans. – Costa Coffee
- To be the most profitable QSR business, through a strong franchise system and great people, serving the best burgers in the world. – Burger King
- To become the customers’ favourite for food-on-the-go. – Greggs
WHAT TYPE OF MESSAGE YOUR MISSION AND VISION WILL CONVEY?
Don’t be discouraged if you come up with simple objectives and goals, as long it serves its purpose, reflects your restaurant, and resonates with your team, it’s good enough to keep you going. Along the way, you’ll grow as a restaurateur, as a team, and as a company, and you’ll see how these once simple objectives and goals have guided you.
Make sure to convey your mission and vision statements to your customers well through proper tools and strategies. Let’s have a chat and see how we can help you.
