Still, thinking what’s the best theme for your restaurant? How about adopting one of the most unconventional yet effective themes, a modern toilet restaurant? Although many may argue that it isn’t the most comfortable theme for a restaurant, a theme like this made it a success.
The owners of these restaurants likely thought, since all food must go down the toilet bowl, it would seem logical that they should do the same, a sort of karmic cycle. The theme must, however, be executed in a way that exceeds the expectations of modern diners.
Associating it with your interior design is not just the only way to do it. You have to incorporate the theme to every customer touchpoint. The theme you choose will have a profound effect on your guests’ overall experience.
Before discussing more of this theme, you must learn more about themes in restaurants.
In the current economy, you must be aware that you cannot afford to serve just outstanding meals. Because consumers, particularly millennials, are looking for memorable encounters with their food, you should provide them with an experience.
One of the advantages of themed restaurants is that they’re hard to forget. Having a theme in your restaurant ensures a memorable experience. It has a concept and a look that will make diners feel that they are having a night to remember.
It increases brand awareness and brings in new customers because of its unique characteristics.
Experience is the selling point of themed restaurants. The best food coupled with exceptional service will make your restaurant more valuable. Therefore themed restaurants are often able to charge a little bit more, and you can even take advantage of merchandising.
There could be a theme restaurant in any location, depending on the geographical location and the interests of the restaurateur. Some theme parks have themed restaurants to incorporate the park’s theme into every aspect of tourists’ experiences.
Why Incorporate A Restaurant Theme?
The theme of your restaurant is often shaped by a central concept or idea that drives your business. Themes are identifiable not only through space but also through the menu, the food, and all marketing.
Choosing the right theme will influence how successful your restaurant will be. What theme you choose will influence whether or not you attract customers, and even what foods you can serve.
Most themes aim to attract an audience interested in an experience rather than just a meal. The idea is that sometimes the atmosphere is just as crucial as the food. That’s misleading because food isn’t some sidekick; it’s the star, and it has to deliver.
Nevertheless, if an establishment has great food and if the theme is represented well, then it could elevate the business. From a simple restaurant or bar into the “to go place” column of any city.
Themed restaurants often offer menus that don’t change with the season and can offer a way to source supplies consistently at a reasonable price. In terms of marketing, themes may also be cost-productive if they create ongoing buzz and discussion.
Some themes are interesting enough to draw tourists and locals alike, and that’s good for keeping paying customers coming in and out. This is where modern toilet-themed restaurants come in.
Modern Toilet Theme For Your Restaurant
If this theme resonates with you, you shouldn’t hesitate to try it out. Particularly if you think your target audience would also be interested in it. The following guide explains how you can integrate this theme into your restaurant.
The first restaurant group that braved this theme is the MARTON Restaurant in Taiwan. While other Asian countries like Japan are known for their out-of-this-world food and theme, Taiwan did not disappoint.
For their “Toilet Story”, it all started when one of their team read the manga Dr. Slump on the toilet. Yes, the idea was given birth in the toilet. At first, they started serving a big pile of chocolate ice creams in a container shaped like a squat toilet.
Their humorous approach became a great success. After careful planning and consideration, they decided to take the first step towards it and incorporated the said bold theme into their restaurant.
Upon its opening, the restaurant caused a stir in Taiwan for its playful design. Their restaurant was frequently visited by people who were curious about what they sold. Upon entering, the team claimed that guests had a big smile on their faces once they finally understood the concept.
Over the past few years, they have grown from just providing ice cream to a fully-fledged restaurant with locations all over Taiwan, by continuously coming up with new ideas and improving existing ones. The stores have also won a loyal following.
Almost every tourist visiting Taiwan has added their restaurant to their “to do” list. That’s what makes restaurant themes so attractive. It is still possible for you to expand your business interest while maintaining your theme.
But how will you complete your theme integration? Below are a few elements you can use to effectively retain your theme apart from interior design.
Make sure to think this through. If you incorporate the theme of a modern toilet in your restaurant, that does not mean that tastes like it. Put your wits to the test and be inventive.
The flavors should still be outstanding. Think about how you’ll serve the food and how you’ll present it to customers to incorporate your theme.
You can serve your soups on toilet-shaped mugs, while the soft serve chocolate-flavored ice cream was offered in a squat toilet-shaped plastic bowl. The form of the ice cream can resemble the classic “poop” emoji which can be enjoyable for your customers.
Utilize utensils that can be associated with your preferred theme as much as possible. Mini toilet bowls for meals, bathtub-shaped dishes for pasta, and plastic urinals for drinks. If you think it’s still lacking, you can check other restaurant tool suppliers what else you can use for your restaurant.
You should make sure the presentation is fun enough that your guests aren’t affected by their preconceived notions about eating out of a toilet. It is important for them to truly enjoy their meal and dining experience.
Don’t skip on reminding your customers that all your utensils and dinnerware are food safe!
Restaurant Interior Design
The interior is still very important for the implementation of this theme, of course. You may want to check if there are any other restaurants with a similar theme. This is to help you better understand how you will apply the theme to your interior design.
On your entrance, you can place toilet signs to show your guests their table which has real toilets for chairs. The acrylic toilets decorated with your chosen designs can be used to accommodate customers during dining. Tables made of glass tops mounted on the tops of bathroom sinks serve as tables for serving meals.
Every dish is made with care and designed with an intentionally crappy aesthetic and is served in bathroom-themed dinnerware. Even the bathrooms should be designed according to your theme.
What’s more, fun is if you’ll put a little bit of irony and bring the normal kitchen tools to your bathroom. As long as it’s workable and will keep its function, you can do anything on your interior.
With the music, this is not the kind of restaurant theme where you’d simply choose a genre. Be sure to keep your music fun and appealing to the general public. You should aim to make sure your customers can fully enjoy their experience through your music.
Themed restaurants play well on social media, which is an effective way for spreading brand awareness. It’s not uncommon to see the above-mentioned type of photo, which conveys a fun experience, on the social media platforms utilized by our guests.
With a theme like yours, you can attract a significant number of followers across the major social media sites. Since guests are entertained, fascinated, and gratified by the theme and choose to share it through social media posts, they become organic brand advocates.
Brand advocates have a great deal of influence over their followers. Brand advocates are more trusted than social media influencers by 92% of consumers. On social media, your restaurant-brand advocates share not only their reviews but also limited-time offers, which encourages people to visit your restaurants.
However, themed restaurants cannot rely on the atmosphere alone to grow their business. The theme should influence everything you and your team do. Maintaining your guests’ satisfaction by providing efficient and quick service keeps them coming back.
Your guests should feel comfortable knowing that your staff will maintain clean operations despite messy dining experiences. Keeping the dining area clean after guests ensures the safety of the guests.
Your restaurant’s theme and operations are what turn your restaurants into lively family-oriented dining destinations and propel the growth of your brand.
Tips on Finding The Perfect Theme For Your Restaurant
Are you interested in exploring more restaurant themes but don’t know where to begin? If you are considering choosing a theme for your restaurant, here are some tips to help you.
Establish a unique concept
If a restaurant is unique or different, it stands a better chance of attracting new customers. Would you like to open a certain type of restaurant? If you want to open a restaurant, would you prefer one that serves fine cuisine or fast food?
If you want to avoid bias, you can set up a focus group to help you create products and design marketing campaigns. Organize a discussion of the details about your restaurant concept with a group of ten to fifteen participants. This is a great way to gauge potential customers’ opinions, so make sure to include people outside your direct circle.
Establishing your concept is crucial to building your new restaurant. Your marketing strategy, your menu, and the decor will all be influenced by this tool.
Prepare a business plan
Research and planning are crucial before you begin a business. Especially important if you require financing, this step is for your benefit.
Opening a restaurant typically involves obtaining a loan or finding an investor. Market analysis, licensing issues, zoning considerations, competitors, projected revenues, and industry trends should be included. By providing more details to investors or banks, you increase your chances of getting approved.
Research Food Trends
There are classics, like burgers, pizza, and artisan paninis, that will never go out of style. There are also short-lived fads, such as matcha’s recent popularity. You might want to learn how to balance the classic trends with the recent food trends to keep up.
A few of the best resources to find out what’s hot in food right now are Olive Magazine and New Food Magazine. Keep in mind that not every trend will fit your restaurant theme, but knowing what’s popular will help you create something that will grab attention.
Find a strategic location
The success or failure of your restaurant is largely determined by its location. You will need to ensure that the restaurant you plan to open in a business area caters to business people who are out for lunch or who hold meetings at your venue.
Those who live in a very upscale community may not welcome a food truck concept. Ensure your restaurant concept correlates with the location. Easy access and ample parking are essentials.
Competitor awareness is important
Take a look at the restaurants already there in your local community. Ensure that your idea isn’t similar to many, if any, already on the market.
What sets your concept apart from others? What makes people come to your restaurant instead of others’?
Explore the menu and pricing of the other local restaurants, how successful they are, what they offer, and who they attract. Keep in mind the demographics in your area as you plan your marketing strategy. Ensure you’re targeting the right people by paying attention to cultures, ages, and income levels.
In an industry where many businesses never make it past their first year, finding something that sets you apart from your competitors is essential. How can you create something that can’t be copied by your competitors is something you must work on.
Know your audience
Knowing your demographics allows you to narrow down your target audience. Are most of your customers single or with families? Men or women? What does your restaurant hope to attract?
Customers’ preferences may differ dramatically from group to group. Your concept will be more effective if you identify who your audience is.
Work on a budget
Defining your budget parameters is essential. Make sure not to spend more than your budget allows. Restaurant size, equipment, food costs, staff, and rent are all important financial factors to consider.
Restaurant suppliers, operators, and vendors
Make sure you know what suppliers and vendors you will need when you are running your restaurant. Check if they can help you sustain the theme that you’ve chosen. Obtain referrals from other restaurant owners and find out how their experience has been.
Compare prices and keep your budget in mind. If you need more help choosing a reliable vendor and supplier for your restaurant, you can check online reviews.
Work on your restaurant design
Choosing the right location for your restaurant and dining area will help you budget appropriately. Knowing the size, shape, and nature of your restaurant will help you plan adequately. Choosing the right material will let your diners know what to expect from the moment they walk in.
Think beyond the space to your marketing materials and your style as well. Adapt your social media presence and advertising channels to convey your unique brand. Here are your first opportunities to communicate your theme and make potential customers interested in your concept.
If you want your restaurant to have a classy, upscale vibe, don’t use a snarky, irreverent voice on social media. Make sure everything links together.
Restaurants With Unique Themes In The UK
Here are some of the industry’s finest when it comes to witty and quirky themes. Learn through their execution and apply it to your success.
- Opium – A secret London restaurant with dim sum on its menu, head on over to Opium for an intimate dinner setting and some quirky cocktails.
- Bombay Brasserie – A pioneer of the Indian food scene in London, it is celebrated for bringing Bombay’s culture to their food. The restaurant continues to be one of London’s top Indian restaurants in the area.
- Circus – Dinner is not the only thing happening at this Covent Garden restaurant, as a cabaret act or circus acts are presented across the tables.
- Sketch – The venue, located near Regent Street in London’s West End, boasts several venues that rank among the best in the city.
- Lost Boys Pizza – There’s no better way to enjoy vampire culture than at the world’s first vampire-themed pizzeria. This restaurant is a unique Camden option that serves authentic pizzas with a twist of peculiarity.
- London Cabaret Club– One of the city’s most prestigious dining experiences. It lets you get up close to some of the best acts in the capital – everything from Gatsby to Britpop.
- Trader Vic’s – Mai Tais were invented at Trader Vic’s, a Mayfair mainstay known for its faux-tropical interior and French-Polynesian dishes. The restaurant offers delicious bar bites, Caribbean curries, and a huge cocktail menu.
- Evans & Peel Detective Agency – It’s like walking into a 1920s-style bar with antique decor when you enter here. Guests enter through a secret bookshelf and are met by a detective – the doorman – who will collect a “case” upon entering.