Best Value - Get Everything You Want in One System!
-Takeaway
-Restaurant
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-Online Order management
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Best Value - Get Everything You Want in One System!
-Takeaway
-Restaurant
-Delivery
-Online Order management
- All- In-One Flatscreen Windows 10
-Plus 100% support when you need help!
Best Value - Get Everything You Want in One System!
-Takeaway
-Restaurant
-Delivery
-Online Order management
- All- In-One Flatscreen Windows 10
-Plus 100% support when you need help!
Best Value - Get Everything You Want in One System!
-Takeaway
-Restaurant
-Delivery
-Online Order management
- All- In-One Flatscreen Windows 10
-Plus 100% support when you need help!
Best Value - Get Everything You Want in One System!
-Takeaway
-Restaurant
-Delivery
-Online Order management
- All- In-One Flatscreen Windows 10
-Plus 100% support when you need help!
Best Value - Get Everything You Want in One System!
-Takeaway
-Restaurant
-Delivery
-Online Order management
- All- In-One Flatscreen Windows 10
-Plus 100% support when you need help!
Website with Online Ordering
App for IOS
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Loyalty Points
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Website with Online Ordering
Loyalty Points
Discounts
Coupons
Best Value - Get Everything You Want in One System!
-Takeaway
-Restaurant
-Delivery
-Online Order management
- All- In-One Flatscreen Windows 10
-Plus 100% support when you need help!
*Now Pre-Order, Contactless Table Ordering, Limit The Number Of Orders Per Time Slot and More Controls. Avoid Getting Overwhelmed, Negative Reviews and Losing Customers

Culinary Eye Candy: The Visual Art of Pinterest for restaurant marketing

pinterest for restaurant

Having some kind of online presence nowadays is a must for restaurants looking to expand their customer service and strengthen their brand identity. And with visual social platforms like Pinterest blowing up lately, what better place for eateries to showcase their style and mouthwatering menu offerings.

With over 400 million people scrolling and sharing on it every month, Pinterest offers restaurants a huge opportunity to showcase their vibe through gorgeous, creative restaurant design and other visually appealing images. It’s like a virtual dining room for making great first impressions! Optimizing their presence on this hot spot can driveway more reservations and orders through increased visibility and engagement.

Pinterest for restaurant foodie fans, highlight their signature dishes, and boost brand recognition, focusing some effort to craft an appealing visual showcase can be invaluable.

The food photos and captivating content shared with the target audience on the right platform can work magic. It’s all about mastering the recipe for success on Pinterest specifically, where so many future customers have their eyes, wallets, and inevitable hunger ready and waiting!

This article will provide restaurants with a media strategy guide on leveraging Pinterest for restaurants to promote their establishment.

Getting Started with Pinterest for restaurants

To begin showcasing restaurant offerings on Pinterest, first create a restaurant Business Account. This allows for additional features like analytics, promotions, and contact info.

Customize the profile further by:

  • Uploading restaurant’s logo and strong cover brand image
  • Including website link, address, contact form
  • Crafting an engaging description highlighting the concept, offerings, and brand persona

Strategic optimization of the Pinterest profile serves as the foundation for an impactful presence.

Putting together some short-form videos is a cool way for a business to show their personality and special sauce. You could do mini product demos, quick video tutorials, behind-the-scenes footage from the workshop or kitchen diner and other fun stuff like that. If you already have some bite-sized videos you use on Instagram, Facebook, or TikTok, recycle them on Pinterest too!

People love getting a peek behind the curtain to see how the magic happens. So let them follow along as you assemble a product or plate a dish to give them the VIP experience! It helps showcase your talents and passion. And that personality and transparency really connects with customers nowadays.

Crafting Visual Content

Pinterest is first and foremost a visual platform. So placing emphasis on mouthwatering, expertly shot images is key.

Food photography best practices include:

  • Varying angles – combine overhead, side, close-ups
  • Using natural lighting
  • Choosing appropriate, clean backdrops
  • Editing color, contrast, cropping to make dishes vibrant

By presenting cuisine in an artistic and unique way, restaurants can spark inspiration and demand.

Creating Boards

Boards on Pinterest operate like photo albums, allowing restaurants to organize and group pins.

Possible boards can represent:

  • Menu items like appetizers, entrees, desserts
  • Cooking techniques highlighting skills
  • Behind-the-scenes kitchen views
  • Special events like tasting menus or pop-ups
  • Signature ingredients
  • Seasonal offerings
  • Kids menu
  • Bar program

Strategic board titles and descriptions optimize search visibility. Include relevant keywords like cuisine type, location, and dish names.

Showcasing Pinterest Menu Highlights

Dedicate boards specifically for signature dishes and bestsellers. Hero these menu stars by:

  • Shooting multiple angles highlighting textures, layers, colors
  • Adding drizzle or garnish to elevate presentation
  • Photographing smaller bites individually

Tempting imagery paired with descriptive captions drives reservations. Share serving style, key ingredients, interesting backstories, or pairing suggestions.

Engaging Restaurant Content Ideas

While drool-worthy food close-ups are ideal, also incorporate behind-the-scenes perspectives for added engagement.

  • Feature talented chefs preparing dishes or plating
  • Capture lively scenes of bustling kitchen action
  • Showcase favorite purveyors and source ingredients

Additionally, encourage social media platforms participation by:

Content Type Example

Polls “Which seasonal pie are you most excited for?”

Relevant Hashtag campaigns #TacoTuesday creations from our guests

Repost user-generated pins Sharing foodie reviews or creative adaptations of signature dishes

Building a Community

Expanding Pinterest followers and brand awareness requires community building. Reach out and engage meaningfully with:

  • Influencers like prominent food bloggers and photographers
  • Partner establishments like catering clients or local farms
  • Industry brands supplying ingredients, beverages, or kitchenware

Former and loyal patrons

Comments, likes, shares, and follows lead to a thriving media presence.

Leveraging Pinterest SEO

Incorporate relevant keywords throughout pins and boards for discoverability. These may include:

Location name

  • Cuisine types like Mexican, tapas, barbecue
  • Specific dish names
  • Dietary options like vegan or gluten-free

Additionally, identify and integrate trending food and drink topics searched on Pinterest using keyword tools.

Cross-Promotion on Other Platforms

While concentrating efforts on the Pinterest platform itself, also distribute pins through other networks.

Possible promotion avenues include:

  • Embedding Pinterest boards onto restaurant website
  • Sharing new pins on social media marketing channels
  • Showcasing chef spotlights or behind-the-scenes pins on LinkedIn

Uniting platforms strengthens overall digital presence.

Analytics and Performance Tracking

Monitor Pinterest statistics routinely to identify best-performing content for optimal engagement.

  • Most clicks, repins, likes
  • Highest reaching boards
  • Top traffic drivers to website or online reservations

Adjust strategies based on actionable insights provided.

Restaurant for Pinterest Advertising

For further growth, explore promoted pins. Aspects like budgets, durations, geographic targeting, and audiences are customizable.

Strategically choose visually striking pins highlighting dishes suited for media placement. Track resulting site visits, impressions, repins for return on ad spend.

Pinterest is like a mega online bulletin board for bookmarking and sharing all the stuff that makes your heart skip a beat. You can use it to discover your next favorite recipe, get interior design, or really anything you fancy.

And if you’re a graphic designer, you’ve probably used Canva at some point. It’s that user-friendly design platform with enough templates and fonts to make your head spin. Between Canva’s options for easy content creation and Pinterest’s capabilities for organizing and sharing, this creative combo is a match made in heaven!

Case Studies

Examining restaurant accounts with thriving Pinterest presences provides tactical inspiration. Below are two stellar examples.

Geranium – Copenhagen, Denmark

Geranium creatively captures cuisine via:

  • Artful plating magnified through close-focused shots
  • Intriguing bird’s eye views
  • Playful stacking showcasing ingredients

Spotlights of chefs in action

These engaging pins have led to almost 10K followers and 7.5K monthly view growth in the past year.

Le Bernardin – New York City

With a following of over 87K, Le Bernardin quickly garnered attention through:

  • Profile imagery maintaining brand prestige
  • Guest chef and co-owner spotlight pins
  • Repins of media features and accolades

Comments and shares on their posts drive high interaction.

Conclusion

Pinterest empowers restaurants to not only exhibit signature menu items but also imprint their distinct ethos through share-worthy visuals. As this platform and foodie content continues spiking in popularity, an inspirational, appetite-fueling showcase of culinary creations becomes imperative for success.

Savvy eateries are thus creating Pinterest accounts devoted to their establishments. They stunningly style and snap their fare, arranging it in defined boards like “Weekend Brunch” or “House Cocktails” for diners to explore. For additional engagement, restaurants invite patrons to contribute reviews along with photos of their meal or drinks using relevant hashtags.

The key is photographing dishes in an enticing manner tailored for the Pinterest platform. This generates a desire not just to keep scrolling and engaging, but ultimately to eat what they see by food delivery system. Mouthwatering food pin photos turn visual intrigue directly into profitable orders.

These food enthusiasts and influencers snapshots provide free, credible advertising. Restaurants also drive traffic by frequently cross-promoting new boards and pins on their Facebook business pages or Instagram stories. The most creative establishments even thematically interlink Pinterest with coordinating Instagram photo shoots or Facebook appetizer recipes.

 

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