Social media marketing has become one of the major platforms for advertising and marketing restaurants. In fact, last 2018, 63% of restaurants considered and started advertising through social media platforms. Mainly because they saw the huge potential of this type of restaurant marketing, and how it would help them to reach a much wider customer base.
In this present time, no business can afford to have no social media account or page. And with the help of the top social media platforms, Facebook, Instagram, and Twitter, restaurant businesses are able to enjoy the benefits that social media marketing can offer. These social media platforms provide an affordable and easy way to promote, advertise, and market a restaurant business.
Establishing an online presence is the main goal of social media marketing. And if you want your restaurant business to reach the 3.6 billion social media active users, it is important that you start now. Begin by creating a profile on the top social media platforms. You might also want to share appetizing photos of your menu items, share some behind the scenes videos, repost a quality review from your customers (helps with your customer engagement as well), and start hosting contests for your existing and potential customers.
And since everyone seems to be doing social media marketing right now, it is important to know how you can maximize its potential for your restaurant business. Read along as this article aims to provide effective social media marketing strategies that could help your restaurant marketing stay ahead of the game.
START BY CREATING A SOCIAL MEDIA PROFILE
Create a complete social media profile to the major social media platforms. Your restaurant should have a presence on Facebook, Instagram, and Twitter. Make sure that the information and details are correct and updated because this is where your customers will check if they want to know something about your restaurant.
Include your restaurant logo, complete address, contact information, email address, and link to your other profiles. And if there are any other ways to reach your restaurant, make sure to put it on your profile as well.
BUILD A SOCIAL MEDIA MARKETING PLAN
An effective social media strategy should have a corresponding social media marketing plan. As a restaurant business owner, you’re already aware how important it is to have a plan. And though things don’t always go according to plan, having a guide of best practices is a must to keep your restaurant business aligned to its goals.
HOW TO CREATE A HELPFUL SOCIAL MEDIA MARKETING PLAN
Start creating your social media marketing plan by laying out your goals, brainstorming ideas with your team, and building a social media campaign. Here are some helpful tips for you to create a functional and effective social media marketing plan.
PROVIDE A VISUAL IDENTITY FOR YOUR RESTAURANT BRAND
Since social media users will be depending on your social media profiles, it is important that you establish your identity. You may start curating your contents in such a way that it would be aligned to your brand. Highlight the factors that you wanted to be seen by using colors and themes that will reflect your brand identity to the users.
It is ideal to hire a professional photographer in order to have that expert touch with your photos. Think of it as a great investment that could help your restaurant and restaurant marketing strategy. This is because if you opted to hire a professional photographer, the results would be timeless and beautiful photos and you can use those photos on other platform aside from your Facebook, Instagram, and Twitter profile.
ESTABLISH YOUR TARGET AUDIENCE
Social media is a huge place to experiment. Trying to reach everyone will put your efforts into waste. That’s why it is important that you know your target demographic before you start relaying messages to your audience.
If you still don’t have an idea on what type of demographic your restaurant should cater to, social media platforms like Facebook, Instagram, Twitter, and even LinkedIn can provide you visitors demographic. Use this data to make your content and message just right for your target audience.
CREATE A CONSISTENT TONE AND MESSAGE
Another challenge for social media marketing is how to relay your message to your followers. Every social media user has a different interpretation of what they read, that’s why it is important for you to set a tone and message for your brand.
This is crucial for the success of your social media marketing because this is how you communicate to your followers. You have to know what’s working for your target audience and hit them with the right information and message at the right time.
KNOW THE STATUS OF THE MARKET
Social media marketing may look easy but it is quite challenging, and the main reason for this is because everyone seems to be doing it. Before putting yourself out there, it is important to know your status on the market, your status in the competition, and the status of the market itself.
If you’re equipped with the right information, it would be much easier for you to start social media marketing for your restaurant as you already know what you want, how the market sees your brand, and how the competition is going.
MAXIMIZE YOUR POSTS
Posting to social media platforms is the major way to communicate to your customers, being consistent is one thing but being spontaneous can also do your social media marketing good. Know the different types of posts and use them wisely.
Divide your posts with sales posts, user generated content and posts, and brand posts. Knowing when to upsell, engage your customers, and promote your restaurant is important to keep social media users interested in your brand.
TRY OUT GEO-TARGETED ADS
One of the best features and important aspects of social media marketing is geo-targeting. Increase your organic reach by tagging geo-location stamp your promotions, special discounts, and offers on social media accounts. This way, users that are not within your target could still see your posts and locate your restaurant.
BE ACTIVE AND CONSISTENT
One of the keys of a successful social media marketing is being consistent. Make sure to have a restaurant marketing calendar in which the schedule of your posts are posted. Social media profiles with consistent posts and contents gather the interests of the social media users more compared to those who rarely post on their profile.
And since trying to run a restaurant keeps your both hands always full, hiring a social media manager is one way to ensure that your social media profile is getting good attention. If you can’t manage to hire another one, train one of your existing staff to do it, if it still won’t work for you, there are tools which can help you to manage and monitor your social media accounts without taking too much of your time.
CONDUCT SOCIAL MEDIA CAMPAIGNS AND CONTESTS
Keep your followers engaged with your restaurant brand by running and joining social media campaigns and contests. There’s nothing more interesting to your customers than winning a free meal or discounted meal just by posting a photo, or answering a trivia question.
You may gain free restaurant marketing and promotion by requiring your customers to post and share your profile to different social media platforms as part of the game. This helps you to reach a broader demographic, and at the same time it boosts customer engagement as well.
COMMUNICATE USING YOUR SOCIAL MEDIA PROFILE
And this is not just through social media posts. Social media marketing helps you to build organic connections to your followers even without seeing them yet. Take advantage of this feature and talk to your customers. Make sure to respond to their comments and online reviews, like and react to their photos and posts about your restaurant, and thank them for being a part of your social media community.
Listen and monitor well their post, comment, review, tweet, and message. This would leave a positive impact on your customers, they would feel valued and respected, and they would trust your restaurant brand more compared to others. It also help your customer service as you have another way of communicating to your customers.
Social media and other online activity may seem to be building a huge gap between true and genuine interpersonal connection. But just like everything else, there’s always another side of the coin; as a restaurateur it is your responsibility to take advantage of the features of social media to keep building and maintaining personal connections and relationships.
Being in the Restaurant Industry where competition is always present and operations needs to be fast paced, it makes it harder for restaurateurs to establish genuine and authentic connections to their customers. Make good use of social media technology, plus your food delivery app, and start reaching out to your customers.