It’s been only a month since New Year’s and we are already in February getting ready for the most awaited time of the year – Valentine’s Day. A time awaited by millions of couples all around the world. A day when they refuse to shy away from being the cheesiest of couples, no matter which generation they belong to. The young and old seem to enjoy this day of love equally.
According to statistics, most couples around the globe choose to have a romantic meal on Valentine’s Day. Therefore, making the restaurant industry one of the most profitable businesses at this time of the year. So, gear up your advertising tools while you read through the 10 ideas for restaurant promotions on Valentine’s Day:
1. Couple Dinner
Starting off in the old-school fashion – Make your loved ones feel special by organizing candle-light dinners. Keeping the current pandemic situation in mind, make sure to keep the tables at safe distances offering extra privacy to couples. Extra importance to be given to the décor of the restaurant so that it stands out and attracts customers. Don’t forget to push out pamphlets and spread the word through your social media handles regarding offers on a romantic dinner date. Make sure the menu has a few special dishes exclusively and incredible wine crafted carefully by the chef especially for this day. Concentrate on the dessert part of the menu as this day brings in a sweet tooth in everyone. Do ask the pastry chef to expand his menu to include different varieties of desserts from different countries so that the couples get a diverse flavor to choose from. The promo can also include special offers for men/women who are planning to propose to their loved ones that night or an opportunity to recreate their first date. A love-letter writing event can be the icing on the cake. Highlight reservations or special bookings that can be made for the tables with the best view within the restaurant such as a date or dinner under the stars.
For such promotions, use Facebook, Instagram as well as the private restaurant website. Do not forget to post daily in order to keep the audience engaged.
2. Cake Mixing for Couples
Let’s make this day extra special for the couples by organizing a red velvet cake mixing event where they can all come together and participate. Aphrodisiacs like chocolate and red strawberries are sure to kindle a spark. This way they can spend time with each other as an excuse for learning “how to bake”, but mostly goofing around and spending some time with their loved ones. They can also be allowed to bake a cake for themselves and take it with them as a token of love. Keep in mind not to discriminate against the single people out there. So keep the entry open to the singles of the town as well. This would give them a chance to find their “true love” this Valentine’s.
3. Single Table Dinners for People Feeling Lonely on Valentine’s Day
Some people don’t feel the need to be in a relationship for whatsoever reason. Others might be suffering from a fresh heartbreak. This doesn’t restrict V- day for just the couples. Spread out a table for single people and offer them great dishes at the price of one. These tables could be set up with a view so that the person can avoid feeling alone or looking over at other tables and enjoy their own company. Free souvenirs on every table can be an added bonus.
4. V-Day for Friends and Parents
Make this day special for other bonds like friendship or even parents where a person can bring along a friend or their parents to celebrate love in its purest form. This could be a table of 4-6 people each where they can gather and enjoy a hearty and delicious meal as per the special menu charted out by the chef. Special arrangements like a buffet can be chalked out to please the large appetite.
5. Customized V-Day As Per The New Norms
Due to the current pandemic situation, special arrangements can be made for couples who want to sit at home, cozy in their apartments, feeling safe while food is delivered at their door step. An entire dinner set up can be arranged at their home to make the couple feel special. Adapting to the new normal is the most important part of a businessin order for it to thrive. Just like sending surprise flowers, chocolates and soft toys – this could be a surprise for a person who least expected it. Like Charles M Schulz once said “All you need is love. But a little chocolate now and then doesn’t hurt”.
6. Dare to Express
An event for all the couples where a hamper is given to daring men/women who come forward to express something special or to sing or dance in order to impress their valentine. A stage can be set up within the restaurant for such events while a band can play romantic songs opening the opportunity for couples to move in slow motions across the dance floor. This can also be made larger than life by inviting an in-house tattoo artist so that couples can get inked permanently or temporarily based on the design they like.
Send out special vouchers for a couple spa or massage which the couples can redeem later in the day. Nothing can replace a relaxing activity especially for people who work day in and out and hardly find time to rejuvenate. Therefore, your restaurant could partner with a spa or massage center in order to cross-promote and profit together.
8. Photo Booths
Who all feels enthralled with the idea of a kissing booth set up in the restaurant? Well, as fancy as that sounds, one could instead work with a photo booth. Memories when captured forever can make the experience embed deeper into our minds. An in-house photographer would help in clicking and printing instant pictures for the couples and help in distributing a copy of it. These pictures can then also be posted on the various social media handles of the restaurant which would help promote it better.
9. Extend Your Offers Even After V-Day
Why limit your offers to a particular day when your restaurant can have the ability to procure more business even after such special days? Most couples find it hard to shell out time with their special ones on V-Day as it doesn’t happen to be a public holiday. Therefore, extend your offers even after the 14th of Feb to attract couples and help them feast on a special meal at the restaurant.
10. A Gretna Green Themed Ambience at The Restaurant
As mentioned in the first idea, the décor adds great beauty to a restaurant as it attracts the eyes of people who get attracted to dine in it. Special attention must be given to selecting a theme for the day. The latest romantic web series released on Netflix“Bridgerton” revolves around the regency era in England where the idea of love and marriage held utmost importance within the society. Gretna Green was the first Scottish village from England to Glasgow to allow marriage at the age of 16 as per the Scottish law. Therefore, duos would elope in order to get married early. A regency themed Gretna Green could be introduced in order to take back the couples to the old ideas of love and romance. This would also give them a chance to dress up and revel in the delicious themed food that would be served.